Packed with practical insights and step-by-step guidelines, Writing Copy For Dummies shows aspiring professionals how to write compelling, results-oriented direct mail, print ads, radio spots, Web sites, e-mail blasts, articles, and press releases.
Jonathan Kranz Book order
After two decades crafting marketing copy, this author now channels her talent for invention into fiction, a pursuit closer to the soul. Her work promises a vibrant imagination, bringing to life settings with a unique allure and characters driven by an uncommon appetite for experience. Readers can anticipate a compelling narrative set against the backdrop of the Jersey shore, featuring striking imagery and a heroine who embraces the unconventional.

- 2004