Raymond Yiwen Huang Book order

Focusing on multichannel mobile marketing, this research utilizes a global Delphi study to identify success factors and the significance of multichannel integration. It highlights acceptance as a crucial precursor to success and proposes a model linking m-Marketing acceptance to consumer satisfaction and stakeholder benefits. By integrating the Information Systems success model and adapting the Technology Acceptance Model (TAM), the study establishes a three-phase framework encompassing development, use, deployment, and impacts of mobile marketing strategies.

1587, a Year of No Significance: The Ming Dynasty in Decline (Chinese: 萬曆十五年; pinyin: Wanli Shiwunian) is Chinese historian Ray Huang's most famous work. First published by Yale University Press in 1981,[1] it examines how a number of seemingly insignificant events in 1587 might have caused the downfall of the Ming empire. The views expressed in the book follow the macro history perspective.