Winning the Next War
- 288 pages
- 11 hours of reading
Rosen argues that armies and navies are not forever doomed to fight the last war. Rather, they are able to respond to shifts in the international strategic...
Stephen Kosslyn Books
Stephen Kosslyn is a cognitive psychologist renowned for his pioneering research into mental imagery. His theories decompose this complex ability into a series of distinct processes, each with specific neural underpinnings in the brain. Beyond his foundational work on cognition, Kosslyn applies psychological principles to visual display design and effective presentations, demonstrating to readers how perceived information can be communicated with clarity and impact.
Focusing on the intersection of neuroscience and effective communication, this guide provides practical strategies for enhancing existing presentations. Stephen M. Kosslyn emphasizes how understanding brain function can lead to more impactful delivery. Rather than starting from scratch, it offers quick, actionable steps to refine and elevate your PowerPoint presentations, making them more engaging and memorable.