Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.
Spanish prize-winning novelist Javier Sanchez takes us on an emotional journey through the prodigious career of Miguel Indurain, the first cyclist to win five straight Tours de France. He recounts his exploits and great battles in the saddle, the glory moments and the disappointments, and describes his passions, his ideas, and his land.