A study of heroic femininity as it appears in the epic Mahabharata, and focuses on the roles of wife, daughter-in-law, and mother, on how these women speak and on the kinship groups and varying marital systems that surround them. It portrays those qualities that cohere about women in the poem.
The third edition explores the concept of public relations as a form of weak propaganda, emphasizing its rhetorical elements alongside structural power dynamics. It builds on previous discussions of PR's role in reflecting societal inequalities, delving deeper into how PR shapes perceptions and influences public discourse. This edition offers a nuanced understanding of the complexities and implications of public relations in contemporary society.