Marshall Sponder Books

Focusing on practical applications, this comprehensive guide equips students with essential tools to measure digital activity and leverage data for marketing strategies. It uniquely introduces analytics platforms through a marketing lens, making it the first text of its kind. The book aims to enhance understanding and implementation of best practices in digital marketing analytics.

Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.