Adrian Holliday Books

In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including: the positive contribution of people from diverse cultural backgrounds the politics of Self and Other which promote negative stereotyping the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.

Through an auto-ethnographic lens, the author recounts their experiences in 1970s Iran to challenge the dominance of essentialist grand narratives in intercultural discourse. The narrative highlights the complexities of cultural interactions and the ongoing struggle against oversimplified representations of identity, emphasizing the importance of personal stories in understanding intercultural dynamics.

Focusing on intercultural communication, this book critically examines existing theories and practices while encouraging readers to explore alternative concepts. It aims to raise awareness of cultural prejudices, making it a valuable resource for both students and professionals seeking to deepen their understanding of cultural dynamics.

The Third Edition emphasizes non-traditional data forms, offering fresh insights into the researcher's role and their influence on data interpretation. It explores the effects of social, cultural, and political complexities across various disciplines, encouraging a nuanced understanding of these factors in research.

In this book we wish to find a new way of talking about, connecting and operationalising the third space, narratives, positioning, and interculturality. Our purpose is to shake established views in what we consider to be an urgent quest for dealing with prejudice.