Theophile Bindeoue Nasse Book order

The book explores the critical role of internal equity in Customer Relationship Management within Burkina Faso's businesses, highlighting its impact on profitability. It emphasizes the importance of ethical marketing practices in a competitive global landscape, particularly for small and medium enterprises. Through quantitative research involving customer surveys, the findings reveal that companies prioritizing internal equity experience higher sales growth, driven by customer satisfaction and loyalty. This underscores the necessity of fair business practices for enhancing performance in developing countries.

Internal equity in customer relationship management is often overlooked by companies in Burkina Faso, something that causes a lost in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina enterprises especially in the present context of globalization, where values of fair trade are promoted and where competition is fierce. This research shows the contribution that fair business practices not only bring in term of companies' economic development, but also to the eradication of poverty. To highlight the impact of internal equity on the economic profitability of Burkina companies some semi-structured interviews were performed to collect data with customers of two small and medium sized enterprises (SMEs) and one very small enterprise (VSE) in Burkina. Qualitative data is transcribed by hand. Finally, this study presents theoretical, conceptual and managerial contributions to optimize the economic profitabilityof companies in an environment where changes occur and cause difficulties, seizures, bankruptcies and a decline in profitability, thus exacerbating poverty in developing countries.

Innovative pedagogy and effective classroom management are essential for teaching English in the 21st century. This survey focuses on Best Practices in TESOL within the West African context, offering valuable insights for English teachers globally. It emphasizes the importance of modern pedagogical and linguistic tools, encouraging educators to enhance their teaching methods through professional development and the implementation of new techniques. The goal is to empower students to achieve exceptional results in their language acquisition.

Focusing on the impact of internal equity on customer satisfaction and repurchase intentions, this research surveys the "Language Learning and Translation Center" to explore equity's role in customer relationship management. It highlights the importance of ethical marketing for business survival and supports the equity theory proposed by notable scholars. Additionally, it serves as a geomarketing tool, offering insights into marketing practices in West Africa, making it valuable for marketing, sales, and communication professionals aiming to tailor their strategies for African markets.

The book explores the influence of English on Kasim, a language spoken in northern Ghana and southern Burkina Faso, highlighting the impact of colonization and missionary work on language contact. Through phonological, morphological, and semantic analysis, it identifies structural similarities and differences between Kasim and English, supporting Roberto Lado's linguistic theory. This research serves as a valuable resource for linguists, English language educators, and students interested in African and international languages.