This book begins with introducing students to principles of advertising and sales management. The book is divided into seven chapters. This book has been specifically included to help the readers keep side by side the current trends in advertising and sales management. The very intention of this book is to provide management students with the most current, comprehensive and state of art knowledge of advertisement field with the help of models, tables and figures.
The book offers a structured exploration of fundamental marketing concepts across seven chapters, making it accessible for both students and professionals. Each chapter is clearly organized with diagrams and examples, facilitating easy comprehension without overwhelming detail. Its modular approach ensures that readers can quickly grasp essential information, making it an effective resource for anyone looking to enhance their marketing knowledge.
Analytical Study of Service Quality Models
Focusing on the landscape of stock broking firms in India, this book identifies service quality gaps and explores factors contributing to customer loyalty. It aims to enhance service quality by understanding customer expectations. Utilizing a descriptive research approach, the author employs both primary data from questionnaires and secondary data from various online sources. The study incorporates various statistical tools and techniques to analyze the collected data, providing valuable insights into the industry.