Marcel Strangmueller Books

Emerging markets have seen a significant evolution in their companies over the past decade, transitioning from producing for advanced countries to designing and branding their own products. This essay explores how these firms have developed competitive capabilities, highlighting the gradual advancement from initial production to independent product design and brand creation. It examines the strategies and processes that enabled these companies to compete effectively with established firms in developed markets.

Focusing on Siemens AG, a prominent player in the technology and manufacturing sectors, the essay analyzes the challenges the company faces in an increasingly global market. It delves into the implications of Political, Economic, Social, Technological, Environmental, and Legal factors impacting Siemens now and in the future. The exploration highlights the complexities of sustainability, competition, and political dynamics that will shape the company's strategic decisions moving forward.

Focusing on the characteristics that define successful entrepreneurship, this essay analyzes Carlos Slim, one of the world's wealthiest individuals. It explores various expert definitions of an entrepreneur and highlights essential traits such as risk-taking, opportunity-seeking, and resilience. Slim's unwavering focus on his goals, shaped by his father's entrepreneurial influence, is emphasized as a key to his success. The paper also discusses his educational background in civil engineering and economics, illustrating how these experiences contributed to his financial acumen and dedication to providing for his family.

Focusing on the theory of research, this essay examines methodologies, methods, and approaches relevant to studying tourism in Edinburgh, Scotland. It emphasizes the framework for conducting research rather than the execution of specific studies, providing insights into how tourism can be effectively analyzed in this historic city.

The report analyzes Siemens' current strategic situation using PEST and SWOT analyses, along with an adapted mode of entry model. It emphasizes the importance of utilizing both external and internal consultants to address various challenges, including cultural integration and political changes. External consultants are recommended for their expertise in EU laws and regulations, while a combination of internal training and external IT professionals is advised to tackle technological challenges posed by Industry 4.0. The report provides actionable recommendations tailored to Siemens' needs.