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Baumeister Roy F.

    Roy F. Baumeister is a leading social psychologist recognized for his research on human behavior. His work delves into themes such as the self, social rejection, belongingness, sexuality, self-control, self-esteem, and motivation. A consistent thread throughout his research is the exploration of why people engage in irrational actions. Through his extensive publications and books, he offers profound insights into the psychology of motivation and decision-making.

    The Power of Bad
    • "Our brain's negativity bias makes evolutionary sense because it kept our ancestors alert to fatal dangers, but it distorts our perspective in today's media environment. The steady barrage of bad news and crisismongering makes us feel helpless and leaves us needlessly fearful and angry. We ignore our many blessings, preferring to heed--and vote for--the voices telling us the world is going to hell. But once we recognize our negativity bias, the rational brain can overcome the power of bad when it's harmful and employ that power when it's beneficial. In fact, bad breaks and bad feelings create the most powerful incentives to become smarter and stronger. Properly understood, bad can be put to perfectly good use. As noted science journalist John Tierney and Baumeister show in this wide-ranging book, we can adopt proven strategies to avoid the pitfalls that doom relationships, careers, businesses, and nations. Instead of despairing at what's wrong in your life and in the world, you can see how much is going right--and how to make it still better." -- Provided by publisher

      The Power of Bad