Mulholland and Earle help companies understand how to thrive and grow in a fast-moving, ultracompetitive, globalized world by telling the story of Jane Moneymaker, the CEO of the fictitious Vorpal, Inc. The last part of the book provides analysis of key questions that arise in each scenario.
The End of Business as Usual - 2nd Edition with New Chapters on Overcoming Barriers and Changing the Game
Mashup The End of Business As Usual narrates the journey of Vorpal Inc., a company that innovatively adopts service-oriented architecture to revamp its business model. CEO Jane Moneymaker supports marketing manager Hugo Wunderkind's vision of creating a new market through unconventional mashup strategies, yet faces challenges in realizing this goal. The narrative highlights the cultural shifts necessary to disrupt traditional business and IT frameworks. By adopting a service-oriented approach, Moneymaker enhances Vorpal's agility and responsiveness, marking a departure from conventional business practices. The book uniquely conveys its message through relatable characters and scenarios that resonate with those who have faced technology implementation challenges in organizations of any size. The tensions between CEOs, CIOs, and line managers reflect the critical issues at play within Vorpal and similar companies. As Vorpal's leaders navigate their challenges, they uncover essential principles for effectively applying mashups and service orientation, which are supported by real-world examples. Since the first edition's release in 2006, the adoption of mashup-related business models and service-oriented architecture has surged. The authors have responded to positive feedback and suggestions for improvement by adding two new chapters in this second edition. Chapter 7 addresses overcoming barriers to adoption, while Chapter 9 off