Explore the latest books of this year!
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Fotini Mastroianni

    Starbucks. Evolution of the Company's Marketing Plan
    Health & Safety at Workplace. Work Environment, Health Factors
    Consumer perceptions of value in relation to products of Home Depot versus Lowes
    Salespeople recruitment methods and training
    New Classical economists. Why do New Classical economists believe that economic policy is ineffective?
    Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
    • 2018

      Resistance To Change

      The Case of a Shoe Manufacturer

      • 64 pages
      • 3 hours of reading

      Focusing on the interplay between people and systems, the book explores how enterprises function as dynamic sociotechnical systems that must adapt to survive in a changing environment. It emphasizes the importance of continuous evolution and change for survival, growth, and success. Central to this process is the employee, whose contributions are vital for achieving organizational goals and fostering ongoing development. The text underscores the relationship between adaptation, employee engagement, and the overall health of the enterprise.

      Resistance To Change
    • 2017

      Focusing on the impact of health and safety at work, this essay explores its significance for the well-being of a diverse range of individuals, including temporary employees, contractors, and visitors, in addition to permanent staff. It emphasizes the broader implications of workplace safety beyond just employees, highlighting the importance of creating a safe environment for everyone present in the workplace.

      Health & Safety at Workplace. Work Environment, Health Factors
    • 2017

      The essay examines the profound effects of the economic downturn in Greece, particularly since the financial crisis that began in 2009. It highlights how rising unemployment and declining living standards have strained social cohesion among employees and pensioners. The analysis also points to the Greek public sector's struggle to adapt to external pressures for greater effectiveness and service efficiency, while uncovering long-standing structural issues within the country's financial system and broader economy.

      Employer attractiveness of public sector and non-for profit organisations for last-year students
    • 2017

      The thesis explores the concept of dumping, an unfair trade practice where companies sell products internationally at prices lower than domestic markets or production costs. It highlights the motivations behind this behavior, such as excess capacity and the desire for increased market share. Recognizing dumping as unfair competition, the work discusses the international response through anti-dumping measures, which are separate from standard import duties and serve as additional tariffs to protect domestic industries.

      Adverse Effect of Antidumping Laws on Developing Countries
    • 2017

      The essay explores the foundational concepts of the neoclassical school of economics, established by WS Jevons and L. Walras in the 1870s. It highlights a key distinction from classical economics: the neoclassical approach emphasizes utilitarianism, viewing individuals as rational actors seeking to maximize satisfaction and utility. Consumers aim to find the optimal combination of goods for maximum pleasure, while producers focus on profit maximization. Additionally, it posits that the value of goods is determined by the satisfaction they yield, rather than the labor invested in them.

      New Classical economists. Why do New Classical economists believe that economic policy is ineffective?
    • 2017

      Focusing on the impact of political instability, this thesis employs secondary data and quantitative research to analyze its effects on both the Greek tourism industry and the broader Greek economy. It explores how fluctuations in political conditions influence economic performance, particularly within the vital sector of tourism, highlighting the interconnectedness of political and economic factors in Greece.

      How Safety and Security influence the decision of tourists to visit another destination
    • 2017

      Culture and Leadership according to Quinns Competing Values Framework

      Business Dimensions of Strategic Importance

      • 88 pages
      • 4 hours of reading

      The thesis explores the relationship between national cultural values and organizational culture, emphasizing how individual members contribute to the collective culture within a business. It delves into the significance of understanding these cultural dynamics in the context of business management and corporate governance, highlighting the impact of cultural differences on organizational behavior and decision-making processes.

      Culture and Leadership according to Quinns Competing Values Framework
    • 2017

      The essay explores the significant transformation of the "psychological contract" between employees and organizations in the modern global workforce. Defined by Rousseau, this concept encompasses the mutual obligations, values, expectations, and desires that employees hold towards their employers, extending beyond formal agreements. The analysis highlights how these evolving dynamics impact employees amidst a diversifying work environment, emphasizing the consequences of these changes on workplace relationships and employee satisfaction.

      Psychological contract and the financial crisis
    • 2017

      Leadership is explored as a means of motivating groups to achieve collective goals while emphasizing the importance of accountability. The essay delves into the role of educational leadership in fostering a supportive environment that encourages collaboration and responsibility among members. It highlights the significance of effective leadership in the educational context, focusing on how leaders can inspire and guide their teams towards success.

      The importance of culture of schools in Cyprus for their strategic leadership and management
    • 2017

      Focusing on the significance of relationship marketing, this essay explores how cultivating close, long-term connections can provide a competitive edge in today's business landscape. It examines the strategies businesses can employ to foster these relationships, highlighting their role in revitalizing companies and ensuring sustained success. The work situates relationship marketing within the broader context of business economics, emphasizing its importance in both offline and online marketing efforts.

      Analyzing and comparing transactional and relationship marketing