The paper analyzes the effectiveness and equity of two transboundary conservation initiatives: Wadden Sea and Virunga National Park. It examines their distinct institutional frameworks and organizational contexts, providing a comparative study that highlights the strengths and challenges of each intervention in the realm of biodiversity, biosecurity, and conservation. The research contributes to understanding how different governance structures impact conservation outcomes.
The paper explores the growing impact of consumer-generated content in the digital age, particularly how it influences purchasing decisions more than traditional marketing. It highlights the tendency of younger consumers to seek independent product information online, viewing classic advertisements as biased. The research emphasizes the importance for companies to develop effective strategies to monitor, assess, and understand electronic Word-of-Mouth (e-WOM) as a vital component of modern marketing practices.