Anthony R. Pratkanis

Anthony R. Pratkanis is a leading expert in social psychology, delving into the subtle art of persuasion and influence. His work meticulously examines how attitudes and memory are shaped by various communication channels, dissecting the tactics employed to sway individuals and groups. Pratkanis's research extends to the exploitation of influence in economic fraud and international conflicts, offering critical insights into these complex dynamics. He actively contributes to public understanding through extensive media engagement and his foundational role in a key scientific journal.