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Paul F. Lazersfeld Books

    Paul Lazarsfeld was the founder of the Bureau for Applied Social Research at Columbia University and a highly influential American sociologist. His work focused on empirical research and sociological methods, profoundly shaping the understanding of social phenomena. His legacy lies in establishing an institutional framework for sociological inquiry and developing methodologies that continue to define the field. His innovative approaches to data and societal analysis left an indelible mark on the social sciences.

    The People Look at Radio

    • The People Look at Radio

      • 168 pages
      • 6 hours of reading
      3.0(1)Add rating

      This is the first entirely scientific and factual analysis of the radio industry. It is an illuminating book--a book that not only shows what the people think of radio but points out the dangers to radio inherent in a complacent acceptance of favorable questionnaire results. Originally published in 1946. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

      The People Look at Radio