Travis Steffen

Travis Steffen is a serial entrepreneur specializing in building products and organizations that grow themselves. His approach to product development involves first constructing viral loops and then fitting product details within these structures. After gaining a deeper understanding of viral marketing mechanics, he aimed to create a resource for founders and growth managers, teaching them how to leverage creative product architecture for rapid and cost-effective company growth. His book, Viral Hero, along with a companion workbook, offers practical guidance for implementing these strategies.