Leander Kahney Book order

This fully-revised edition of the bestselling The Cult of Mac takes a look at today's Apple fanatics and the subculture surrounding the company.

Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

Introduction: Killing it -- The death of Steve Jobs -- A worldview shaped by the deep South -- Learning the trade at Big Blue -- A once-in-a-lifetime opportunity to join a near-bankrupt company -- Saving Apple through outsourcing -- Stepping into Steve Jobs's shoes -- Finding his feet with hot new products -- A greener Apple -- Cook fights the law, and wins -- Doubling down on diversity -- Robot cars and the future of Apple -- Apple's best CEO?

“An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.” —Kirkus Reviews In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.” Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)

In 1997, Steve Jobs returned to Apple with the daunting task of revitalizing the company he had founded. One night, he discovered a British designer immersed in sketches and prototypes; this was Jony Ive, whose talent Jobs recognized as pivotal for reversing Apple's decline. Their collaboration led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, which transformed industries and established Apple as a powerful brand. Ive emerged as a leading technology innovator, earning numerous awards, a spot on the 2013 Time 100 list, and a knighthood for his contributions to design and enterprise. Despite his accolades, the shy designer, whom Jobs called his 'spiritual partner,' remains largely unknown. This book presents a comprehensive portrait of Ive, drawing from interviews with former colleagues and extensive research. It explores his early passion for industrial design, education at Newcastle Polytechnic, and rapid ascent at Apple, revealing the principles that made him the designer of his generation. As Ive stated, 'Different and new is relatively easy. Doing something that's genuinely better is very hard.' The narrative sheds light on the inner workings of Apple's renowned design team, offering rare insights into their creative processes.

Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget