Omni-personal Luxus
Wie Sie Ihr Luxusgeschäft für das digitale Zeitalter fit machen
- 215 pages
- 8 hours of reading






Wie Sie Ihr Luxusgeschäft für das digitale Zeitalter fit machen
How to Transform your Luxury Business for the Digital Age
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.
In the star-studded world of the Latin American novel, Mario Vargas Llosa is a supernova. Raymond Sokolov The Wall Street Journal
This magical realist novel tells the history of the Buendias family, the founders of Macondo, a remote South American settlement. In the world of the novel there is a Spanish galleon beached in the jungle, a flying carpet, and an iguana in a woman's womb. 'His masterpiece and one of the undeniable classics of the century.' The Times 'One of a glittering constellation of contemporary Latin American novelists ... He is the author of a classic on the grandest scale ... the most obvious comparison is with Homer's Odyssey ... Garcia Marquez is a spellbinder' Spectator
Iris Arcane a été arrachée à sa famille à La Havane par un médiocre photographe italien Abomino Dégueu et est devenue un mannequin, la plus belle femme du monde. Elle file le parfait amour avec le jeune milliardaire américain Saul Dressler, mais des phénomènes étranges jettent une ombre sur ce bonheur.
Mario Vargas Llosa, the internationally acclaimed author of The Storyteller, adds his own finely-tuned poetic polish to this erotic exploration of carnality in one family. He turns the proverbial romantic triangle on its ear to create this New York Times bestselling erotic novel. French flaps and six full-color pages of classic artworks.
Als in einem Geröllfeld die grässlich zugerichtete Leiche Palomino Moleros gefunden wird, stehen Leutnant Suva und sein Gendarm Lituma vor einer schwierigen Aufgabe. Wer hat Palomino Molero umgebracht? Wer deckte die Mörder? Mit der Meisterschaft eines Erzählers nutzt Vargas Llosa das Grundmuster des Kriminalromans zu einer atmosphärisch dichten Darstellung lateinamerikanischer Lebenszusammenhänge und zu einer schneidend scharfen Analyse der peruanischen Gesellschaft. - Denn der Ermordete ist der kleine Cholo, der als Bolerosänger so oft zu den Geburtagsparties der reichen Töchter hinzugezogen wurde. Hatte er sich in ein weisses Mädchen, die Tochter des Kommandanten Mindreau, verliebt?