This author works as a graphic and book designer, collaborating closely with clients from a small studio to realize their visions. His approach avoids a singular style, with each project acquiring its own unique form. He aims to engage the reader or viewer through technical means, which he effectively leverages thanks to his printing experience. Beyond design, he also writes and lectures on design history.
Under the professional name Ashley, Ashley Havinden (1903-1973) was one of the most successful advertising artists and designers working in Britain in the 20th century. This book marks the centenary of Havinden's birth and draws extensively upon material donated from Havinden's estate.
From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer. A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design over the past ten years, exploring the revolutionary impact of digital technology. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing."--Jacket
A new edition of this seminal survey on the history of graphic design in the twentieth century.
Contains seven essays. Three of them use only pictures. Examines the relationship between what we see and what we know.