Brian Wansink

Brian Wansink is celebrated for his groundbreaking research into the psychology of eating, illuminating how our surroundings profoundly influence our food choices. He popularized the concept of 'mindless eating,' explaining how environmental cues often dictate our consumption patterns without conscious thought. His investigations delve into the subtle ways supermarkets, packaging, and even our dining tables shape our preferences and habits. Through his engaging work, Wansink empowers readers to understand the hidden forces behind their eating behaviors and make more informed decisions.