William L. Ury is a leading authority on negotiation, co-founding Harvard's Program on Negotiation. His work focuses on developing practical strategies for reaching agreement in complex situations, from corporate dealings to international conflicts. Rooted in his study of social anthropology, Ury's approach emphasizes understanding human nature to find mutually beneficial solutions. His books demonstrate how to effectively say 'no' without sacrificing the ability to say 'yes,' and how to navigate difficult individuals to achieve peace.
Everyone negotiates every day. This book shows how to go about it. How to speak to be understood and how to listen to understand. How to focus on interests and not on positions. How to be concrete but flexible. How to be hard on the problem but soft on people. How to make the most of your assets.