In today's complex business environment, finding growth can be a significant challenge for companies. This guide offers a practical blueprint for achieving sales growth by showcasing what world-class sales executives are currently doing to capture and sustain growth. It outlines five key strategies that highlight valuable lessons for driving growth, including leveraging trends and simplifying complex analyses for sales representatives. Readers will learn how successful sales leaders identify untapped growth areas, adapt to emerging market opportunities, and enhance digital sales. The book also delves into harnessing big data for substantial growth, cultivating the right "sales DNA," and improving channel performance. Drawing from interviews with over 120 leading global sales executives across various B2C and B2B organizations, it provides real-life examples of overcoming growth challenges. Insights include strategies for outpacing competitors, optimizing sales operations and technology, and developing sales talent. Created by sales executives for their peers, this guide equips readers with practical guidelines and insights to drive sales growth now and in the future.
