Philip Kotler Book order

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining 10 Guiding Principles for a Post-Digital World , renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

"Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--Provided by publisher

In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. The purpose of this book is to analyze this market with particular focus on the segment defined as "high-end" and to provide entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students, a context to understand better the latest and most up-to-date ideas and how to govern their growth. The starting point for the book's discussion begins with the title of the book, which emphasizes two important characteristics regarding its context: the increasingly blurred distinction between offline and online - hence the term "onlife" - and the absence of rules, given the obvious out-of-date nature of those on which fashion companies have based their business strategies in recent decades. This has led the authors to propose a handbook of new rules, suitable for a world that increasingly appears to be lacking them.

Focusing on the strategies and techniques for effective social marketing, this book offers insights into building brand awareness and engaging audiences through social media platforms. It emphasizes the importance of understanding target demographics and crafting compelling messages that resonate with them. The author shares case studies and practical tips, making it a valuable resource for marketers looking to enhance their social media presence and drive meaningful interactions with their customers.

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers not only well-established marketing concepts and practices, but also describes forthcoming ideas and sheds light on the latest state-of-the-art marketing practices.

Brand Activism has emerged as a values-driven agenda for companies that want to do something about the future of society and the planet's health. This book is a guide for companies that want to make a difference.

Focusing on a classic conceptual framework, this Scandinavian edition serves as an excellent introduction to marketing for both undergraduate students and practitioners. It builds on the foundational principles established by Kotler and Armstrong, making it a trusted resource that has reached millions of learners globally. The book blends theoretical insights with practical applications, ensuring readers gain a comprehensive understanding of marketing concepts.