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Gary Armstrong

    December 8, 1943
    Marketing. An Introduction
    Principles of Marketing
    Principles of Marketing
    Football in Africa
    Football Cultures and Identities
    Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
    • 2021

      A Social History of Sheffield Boxing, Volume II

      Scrap Merchants, 1970-2020

      • 408 pages
      • 15 hours of reading

      Exploring the rich cultural and social context of boxing in Sheffield, this book delves into the sport's evolution from its working-class roots to its contemporary significance. It highlights key figures, local clubs, and memorable matches that shaped the city's boxing landscape. Through personal anecdotes and historical analysis, the narrative reveals how boxing has influenced community identity, social issues, and the lives of its participants, making it a vital part of Sheffield's heritage.

      A Social History of Sheffield Boxing, Volume II
    • 2021

      A Social History of Sheffield Boxing, Volume I

      Rings of Steel, 17201970

      • 416 pages
      • 15 hours of reading

      Exploring the rich heritage of boxing in Sheffield, this book delves into the sport's evolution and its impact on the local community. It examines key figures, memorable matches, and the cultural significance of boxing in shaping social identity. Through a blend of historical analysis and personal anecdotes, the narrative highlights how boxing has reflected broader societal changes in Sheffield, making it an essential read for sports enthusiasts and history buffs alike.

      A Social History of Sheffield Boxing, Volume I
    • 2021

      Power Plays

      The Projection of Hard and Soft Power in Sport

      Sources of power in political processes are often reduced to the dualism of 'hard' and 'soft'. Sport, in both its practise and delivery might also evidence such characteristics as it is used to achieve political outcomes. The soft route is usually administered more 'artfully' in its attempt to shape performance and processes. The hard route relies more on threats and coercion albeit such processes may be subtle. In what follows a variety of sporting contexts, sporting events and sporting celebrities are considered in the possibilities that sport offers for dialogue across ideologies.

      Power Plays
    • 2020

      Principles of Marketing

      Scandinavian Edition

      • 552 pages
      • 20 hours of reading

      Focusing on a classic conceptual framework, this Scandinavian edition serves as an excellent introduction to marketing for both undergraduate students and practitioners. It builds on the foundational principles established by Kotler and Armstrong, making it a trusted resource that has reached millions of learners globally. The book blends theoretical insights with practical applications, ensuring readers gain a comprehensive understanding of marketing concepts.

      Principles of Marketing
    • 2020

      "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.

      Principles of Marketing, Global Edition
    • 2019
    • 2019

      Mixed-Occupancy Housing in London

      A Living Tapestry

      • 239 pages
      • 9 hours of reading

      This ethnographic study of a mixed-occupancy housing estate near the centre of London refocuses the scholarly conversation around social housing in the UK after the 1980 Housing Act. As well as examining the long-term consequences of ‘Right to Buy,’ such as shortages in local authority stock and neighbourhood gentrification, James Rosbrook-Thompson and Gary Armstrong investigate the changes wrought on the social fabric of the individual estate. Drawing on four years of ethnographic fieldwork, the authors explore the estate’s social mix and, more specifically, the consequences of owner-occupiers, council tenants and private renters sharing a cramped inner-city neighbourhood. Mixed-Occupancy Housing in London: A Living Tapestry humanizes the academic discussion of class, race, and gender in social housing through the occupants’ tales of getting by, getting along and getting out.

      Mixed-Occupancy Housing in London
    • 2010

      Principles of Marketing

      A South Asian Perspective, 13th Edition

      • 612 pages
      • 22 hours of reading

      This best-selling annual guide, with its distinctive style, honest commentary and comprehensive coverage, is perfect for island veterans and novice hoppers alike. Fully updated to provide the most complete guide to the Greek Islands including candid boat write-ups, timetable and itinerary maps for each ferry, route maps for ferries to the major islands and ports and detailed town and port maps.

      Principles of Marketing
    • 2004

      Football in Africa

      Conflict, Conciliation and Community

      • 316 pages
      • 12 hours of reading
      4.2(11)Add rating

      Offering a pioneering social analysis of football in Africa, this collection includes case-study essays grounded in extensive fieldwork. It explores the unique football cultures that have developed within various African communities, providing valuable insights for social scientists in sport and African studies. The book serves as essential reading for those interested in the intersection of sports and society, as well as for passionate football fans seeking a deeper understanding of the game’s cultural significance in Africa.

      Football in Africa
    • 2003

      Marketing. An Introduction

      • 656 pages
      • 23 hours of reading
      3.0(13)Add rating

      This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

      Marketing. An Introduction