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In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.

Includes techniques that can be used to enhance various layouts. This book provides insights into the elements that make layouts effective. It covers a range of styles that are selected to help designers think creatively and be productive. It features more than 750 layouts in a visual gallery with descriptive information.

"The Big Book of Business Cards" features 2,500 business card designs, serving as a comprehensive guide for small business owners and corporate executives. It emphasizes the importance of business cards in branding and networking, offering inspiration and detailed insights for effective design in a visually rich format.

The business card has taken on a new level of importance in recent years. In an age where the business letter has been replaced by email, the personal contact evoked by a business card is more crucial than ever. Your card is often the one item taken away from a meeting, defining how people view your business long after any face-to-face meeting has faded from memory. Whether you're a businessperson trying to develop your own letterhead set or a graphic designer trying to come up with that next great idea, your challenge is to communicate the "look and feel" of your company in the space your card and letterhead allows. The Little Book of Business Cards presents an unparalleled source of inspiration. In these pages, David E. Carter has gathered more than 260 representative examples of effective business cards and matching letterhead sets. Learn how to get the most from your choice of fonts, color, size, layouts, and logos -- and even what to do when you don't have a logo! As an extra bonus feature, David E. Carter provides informative and instructional annotations to the featured business cards -- valuable lessons for you to apply to your own designs. With The Little Book of Business Cards in your library, you'll be sure to have a business-building design in no time.

For the globally brand-conscious, a showcase of innovative and effective corporate designs from companies that conduct business around the world.

Someone recently asked me "How is Creativity different from the other annuals?" Creativity isn't limited to certain zip codes, or to certain countries. Creative work, even when it comes from global ad agencies, is usually the product of a small handful of people -- creative people. Creative excellence is all about the idea and the execution. And that's what is different about Creativity 34. Here, you'll see work from global agencies in New York, London, and Seoul, and other advertising centers around the world. You'll also see work from highly creative small firms, from Bangkok and Birmingham to Charleston and Copenhagen. Creativity is a state of mind. And excellent work is shown in Creativity, no matter where it comes from. That's how we're different.

Now available in paperback, The Big Book of Color in Design focuses on color as a tool to create moods and symbolic images.The book is categorized into 30 different sections, such as “classy,” “hot,” “regal,” or “corporate.” Each section features current graphic design projects that fit into these moods. For each of the featured projects, a “color chip” appears, with the CMYK formula for creating a similar tone. In all, hundreds of examples of use of color in brochures, ads, logos and other categories of graphic design appear in this breakthrough book.

This incredible treasury of more than 2,500 logos were selected from over 10,000 submissions from the 500 best design firms in America. No wonder The Big Book of Logos has become a must-have for everyone interested in design. This classic reference source provides a huge variety of styles and techniques designers can flip through for inspiration.

This book includes about 2'500 logos, all in full color.