Jerry Mander Books

The purpose of this book is to introduce the reader to the Sikh philosophy and its core values & beliefs, as enshrined in Shri Guru Granth Sahib - the eternal Sikh Guru. It highlights the recurring themes and lessons contained in the Holy Scripture. The book emphasizes that Granth Sahib is not for Sikhs alone, but has universal appeal. It enjoins upon anyone and everyone to live a life full of purpose. It also shows, how the authors of the Holy Book were well ahead of their times in matters of spirituality, psychology, philosophy, cosmology and human rights. It is a spiritual guide for those who wish to tread that path.

Book by Mander, Jerry, Dippel, George, Gossage, Howard Luck

A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever. Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."

In the vein of his bestseller, Four Arguments for the Elimination of Television, nationally recognized social critic Jerry Mander researches, discusses, and exposes the momentous and unsolvable environmental and social problem of capitalism. Mander argues that capitalism is no longer a viable system: "What may have worked in 1900 is calamitous in 2010." Capitalism, utterly dependent on never–ending economic growth, is an impossible absurdity on a finite planet with limited resources. Climate change, together with global food, water, and resource shortages, are only the start. Mander draws attention to capitalism's obsessive need to dominate and undermine democracy, as well as to diminish social and economic equity. Designed to operate free of "morality," the system promotes "permanent war" as a key economic strategy. Worst of all, the problems of capitalism are intrinsic to the form. Many organizations are already anticipating the breakdown of the system and are working to define new hierarchies of democratic values that respect the carrying capacities of the planet.

In this book, Jerry Mander and Edward Goldsmith gather more than 40 economic, agricultural, and environmental experts to convey a complete picture of how globalization will affect our lives.

Since its inception, advertising has remained one of the most powerful commercial tools ever created. By employing psychological insights originally developed by Freud, the field has deeply and thoroughly infiltrated the consumer psyche, shaping views on what to buy, find attractive, and deem valuable, for better or worse. 70 Ads offers us a detailed, entertaining, and authoritative account regarding both the virtues and pitfalls of modern advertising through the personal journey of advertising specialist Jerry Mander. With the help of real-world ads, this illustrated memoir chronicles Mander's experiences in the world of commercial advertising, where he worked with some of the most talented and successful designers of his time and went on to establish one of the first non-profit ad agencies in the world. At this agency, Mander was better able to align his ethical and creative vision to fight for his ideals. "Why should advertising only serve the interests of those with money and power?" Mander asks us. In 70 Ads, we learn how this service looked and felt in the latter half of the 20th century, and how it might look and feel in a future where we harness advertising to create a more just, regenerative, and creative society.