Annette Simmons Books

Focusing on the power of women's narratives, the book emphasizes the need for older women to support younger activists like Greta Thunberg in combating harmful competitive narratives. Annette Simmons highlights key qualities such as perceptual agility, gender awareness, empathy, and self-validation as essential for creating inclusive decision-making spaces. The work advocates for a collective effort to reshape power dynamics through the unique perspectives of women, ultimately aiming to enhance our shared survival.

Cover subtitle: Inspiration, influence, and persuasion through the art of storytelling

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch—any place you make a case for new customers, more business, or your next big idea—you'll have greater impact if you have a compelling story to relate.Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to:Capture attentionMotivate listenersGain trustStrengthen your argumentSway decisionsDemonstrate authenticity and encourage transparencySpark innovationManage uncertaintyAnd moreComplete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling,Whoever Tells the Best Story Wins hands you the tools you need to get your message across—and connect successfully with any audience.

Myslíte, že v komunikaci týkající se obchodu či podniku není prostor pro emoce a subjektivní uvažování? Pak je na čase objevit kouzlo, které se ukrývá v příbězích a vyprávění. Naučíte-li se vyprávět poučné historky a praktické příhody, naleznete tak nejlepší způsob, jak motivovat a přesvědčovat lidi. Tato velmi praktická kniha vám pomůže najít, vytvořit a také co nejefektivněji používat vaše vlastní příběhy.