Marc Gobé Book order
Mark Gobé writes with an unflinching gaze, exploring the complexities of human nature and the societal pressures that shape our lives. His narratives often delve into the darker aspects of existence, seeking to understand the motivations behind our choices and the consequences that follow. Through vivid prose and keen observation, he crafts stories that resonate with a profound sense of realism, prompting readers to confront uncomfortable truths about themselves and the world around them. His work is a testament to the power of literature to illuminate the hidden corners of the human psyche.
- 2014
- 2002
Citizen brand : 10 commandments for transforming brands in a consumer democracy
- 256 pages
- 9 hours of reading
Citizen Brand" presents a powerful new concept designed to help companies develop brands that will inspire passionate loyalty among consumers in today's emotionally charged social and economic climate.
- 2001
Emotional branding : the new paradigm for connecting brands to people
- 352 pages
- 13 hours of reading
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
