Peter S. Fader is a marketing professor specializing in the analysis of customer behavior and the forecasting of purchasing activities. His work bridges theoretical insights with practical applications across diverse industries, from telecommunications to pharmaceuticals. Fader investigates consistent patterns in customer behavior that often reveal surprising connections across seemingly different markets. His research and entrepreneurial ventures focus on key managerial strategies such as customer relationship management and estimating customer lifetime value.
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
First edition copyright 2011. Formerly titled Wharton executive education customer centricity essentials.