Alexander Ritter Book order

Focusing on decision-making in digital advertising within the German market, this essay examines the industry's structure, emphasizing the interplay between companies, agencies, and third-party providers. It identifies inefficiencies stemming from information asymmetry and discrepancies between mission statements and actual practices. The author evaluates best practices for enhancing digital media decisions and offers empirical examples to illustrate their impact on client investment returns. Normative recommendations are also provided for companies involved in digital marketing to optimize their investment outcomes.

The paper discusses the urgent need for a paradigm shift in economic thinking due to the human-induced acceleration of climate change. It emphasizes the scientific consensus on the necessity for the global economy to reduce carbon dioxide emissions by a factor of ten within the next forty years. This goal requires significant transformations across political, economic, and societal dimensions, highlighting the interconnectedness of environmental sustainability and economic practices.

The essay explores the intersection of big data and behavioral economics, particularly in the context of the 2016 US presidential election and Donald Trump's unexpected victory. It highlights how the strategic use of big data combined with behavioral nudges contributed to Trump's campaign success. Through real-life examples from politics and business, the paper examines the effective synergies between these two fields, while also addressing practical limitations and ethical concerns surrounding their application.

Focusing on Ethiopia's recent economic growth, the essay examines how this development has influenced its foreign relations with neighboring states. Utilizing the rational-actor model of foreign policy analysis, the author interprets the shifts in diplomatic interactions, providing insights into the dynamics of regional politics in Africa. The paper presents a comparative analysis, highlighting the implications of Ethiopia's economic advancements on its international standing and relationships.