Tali Sharot is a leading researcher in cognitive neuroscience, exploring the fascinating interplay between emotion, memory, and decision-making. Her work delves into the science of optimism, uncovering the intricate neural mechanisms that shape our perceptions and choices. Through rigorous investigation, she illuminates how our brains process information and form beliefs, offering profound insights into human nature. Sharot's research challenges conventional thinking and provides a unique scientific perspective on the optimistic bias.
The book explores the phenomenon of human blindspots, examining why people often overlook critical issues such as pollution, dishonesty, and bias. It delves into the adaptive nature of humans that, while beneficial, can also result in a lack of awareness. The authors provide insights and strategies to help readers recognize and overcome these blindspots, fostering a greater understanding of the world around them.
Two big name thinkers tackle a great question: why are we so often oblivious to things around us, from pollution and lying to bias and corruption? The useful human ability to adapt to all circumstances can lead to blindspots. Here's how to break the habit.[Bokinfo].
A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more. 'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take 'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.
Better facts tend to be counterproductive on hot-button issues like gun control. As Tali Sharot notes in her book The Influential Mind . . . The smarter a person is, the greater his or her ability to rationalize and reinterpret discordant information, and the greater the polarizing boomerang effect is likely to be David Brooks New York Times
"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.
One of the most innovative neuroscientists at work today investigates the neural basis of our bias towards optimism. schovat popis