Carlos Gil is an author, international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands. His work, focused on humanizing brands in the age of social media and AI, has been recognized and featured in major publications. As a co-founder of a firm that partners with Fortune 500 clients, Gil is at the forefront of digital marketing. His approach emphasizes the importance of human connection in the digital realm.
The book challenges traditional marketing approaches, asserting that conventional methods are no longer effective. It emphasizes the importance of prioritizing customer engagement and understanding community needs over merely broadcasting messages to a limited audience. Readers will discover strategies to cultivate meaningful connections by actively listening to their customers and adapting to their preferences, ultimately leading to more impactful marketing efforts.
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.