Jeff Gothelf Books

We are experiencing a revolution driven by rapid technological advancements that allow organizations to observe and measure behavior in real time, communicate swiftly, and innovate continuously. These changes are reshaping how companies engage with customers, employees, and stakeholders. However, many organizations are lagging, clinging to outdated operational models based on traditional engineering principles. They continue to structure teams and manage people as they always have, which is becoming a significant operational challenge. Emerging are "sense and respond" organizations, capable of instantly reacting to the behaviors of customers and stakeholders. In this context, the authors, leading tech experts and founders of the Lean UX movement, illustrate how these organizations function and the new mindset and skills required for effective leadership and management. Transitioning to a sense and respond model involves moving from output management to "outcome-focused management," forming self-guided teams adept at navigating a dynamic environment, fostering a culture of continuous learning to understand evolving customer behaviors, and developing universal skills in customer listening and response across the organization. This practical guide offers a comprehensive operational and management framework to help organizations thrive in a technology-driven world.

UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy. Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed. So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/DesignFind new material on business modeling and outcomes to help teams work more strategicallyDelve into the new chapter on experiment designTake advantage of updated examples and case studies.

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service- and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do.Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team. "Josh’s crisp volume brims with insight about how to fly at just the right level - the level of outcomes. If you’ve ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help." - Nick Rockwell, CTO, NY Times