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Simone Ahuja

    Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy focused on innovation and emerging markets. She regularly advises Fortune 500 companies across various sectors and contributes to the Harvard Business Review blog.

    L'innovation Jugaad
    How Should A Government Be?
    Jugaad Innovation
    • 2021
    • 2012

      Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]. The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide.

      Jugaad Innovation