Clotaire Rapaille Book order
Dr. Clotaire Rapaille is an expert who explores how psychological imprints and the "reptilian brain" influence consumer decisions. His work focuses on the basic metaphors consumers unconsciously adopt to perceive products and the world, which he calls "culture codes." Rapaille has become known for advising presidential candidates and global corporations, achieving successes in improving the fortunes of Fortune 500 companies. His approach centers on uncovering deeply ingrained associations that shape our unconscious responses and decision-making processes.
- 2019
- 2015
The Global Code
- 304 pages
- 11 hours of reading
The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values
- 2015
Move UP
- 304 pages
- 11 hours of reading
Offers an irreverent and controversial examination of why some nations succeed that will overturn all received wisdom. With an abundance of data and evidence, this book explores the societal and biological factors that determine whether cultures are able to ascend socially, economically and intellectually.
- 2006
The culture code : an ingenious way to understand why people around the world buy and live as they do
- 224 pages
- 8 hours of reading
DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He used it to help Nestlé introduce coffee to the tea culture of Japan, and to explain why George W. Bush is on code for the U.S. presidency and John Kerry was on code for the French presidency. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us. Dr. Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself
