Del I. Hawkins Books
Del I. Hawkins is a distinguished academic and author in the field of marketing. His career includes teaching and leadership roles at prestigious universities, directing significant academic programs. Hawkins has authored numerous journal articles and widely adopted college textbooks. His work delves into the fundamental principles and applications of marketing.
Consumer behavior : implications for marketing strategy
- 768 pages
- 27 hours of reading
Includes bibliographical references and index.
