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Eva Illouz

    April 30, 1961

    Eva Illouz investigates how capitalism has transformed emotional patterns, particularly within consumption and production. Her work explores the commodification of romance and the romanticization of goods. She further analyzes how psychology and economic efficiency have shaped modern identity and emotional life, often reframing moral issues as ailments. Illouz views love and psychological well-being as modern utopias of happiness, mediated through consumption.

    Why Love Hurts
    Saving the Modern Soul
    The End of Love
    Manufacturing Happy Citizens
    The Emotional Life of Populism
    Consuming the Romantic Utopia
    • 2023

      Throughout the world, democracy is under assault by various populist movements and ideologies. And throughout the world, the same enigma: why is it that political figures or governments, who have no qualms about aggravating social inequalities, enjoy the support of those whom their ideas and policies affect and hurt the most? To make sense of this enigma, the sociologist Eva Illouz argues that we must understand the crucial role that emotions play in our political life. Only emotions have the power to deny factual evidence and obscure one's self-interest. Taking the case of Israel as her prime example, she shows that the authoritarianism and conservative nationalism that form the core of populist politics rest on four key emotions: authoritarianism is legitimated through fear, and conservative nationalism rests on disgust, resentment and a carefully cultivated love for one's country. It is the combination of these four emotions and their relentless presence in the political arena that nourishes and underpins the rise and persistence of populism both in Israel and in many other countries around the world. This highly original perspective on the rise of populism will be of interest to anyone who wishes to understand the key political developments of our time.

      The Emotional Life of Populism
    • 2019

      Manufacturing Happy Citizens

      • 260 pages
      • 10 hours of reading
      4.1(10)Add rating

      The imperative of happiness dictates the conduct and direction of our lives. There is no escape from the tyranny of positivity. But is happiness the supreme good that all of us should pursue? So says a new breed of so-called happiness experts, with positive psychologists, happiness economists and self-development gurus at the forefront. With the support of influential institutions and multinational corporations, these self-proclaimed experts now tell us what governmental policies to apply, what educational interventions to make and what changes we must undertake in order to lead more successful, more meaningful and healthier lives. With a healthy scepticism, this book documents the powerful social impact of the science and industry of happiness, arguing that the neoliberal alliance between psychologists, economists and self-development gurus has given rise to a new and oppressive form of government and control in which happiness has been woven into the very fabric of power.

      Manufacturing Happy Citizens
    • 2019

      The End of Love

      • 320 pages
      • 12 hours of reading
      4.2(150)Add rating

      "Western culture has endlessly represented the ways in which love miraculously erupts in people's lives, the mythical moment in which one knows someone is destined for us; the feverish waiting for a phone call or an email, the thrill that runs our spine at the mere thought of him or her. Yet, a culture that has so much to say about love is virtually silent on the no less mysterious moments when we avoid falling in love, where we fall out of love, when the one who kept us awake at night now leaves us indifferent, or when we hurry away from those who excited us a few months or even a few hours before. In The End of Love, Eva Illouz documents the multifarious ways in which relationships end. She argues that if modern love was once marked by the freedom to enter sexual and emotional bonds according to one's will and choice, contemporary love has now become characterized by practices of non-choice, the freedom to withdraw from relationships. Illouz dubs this process by which relationships fade, evaporate, dissolve, and break down "unloving." While sociology has classically focused on the formation of social bonds, The End of Love makes a powerful case for studying why and how social bonds collapse and dissolve. Particularly striking is the role that capitalism plays in practices of non-choice and "unloving." The unmaking of social bonds, she argues, is connected to contemporary capitalism that is characterized by practices of non-commitment and non-choice, practices that enable the quick withdrawal from a transaction and the quick realignment of prices and the breaking of loyalties. Unloving and non-choice have in turn a profound impact on society and economics as they explain why people may be having fewer children, increasingly living alone, and having less sex. The End of Love presents a profound and original analysis of the effects of capitalism and consumer culture on personal relationships and of what the dissolution of personal relationships means for capitalism."--Publisher's description

      The End of Love
    • 2014

      Hard-Core Romance

      "Fifty Shades of Grey," Best-Sellers, and Society

      • 104 pages
      • 4 hours of reading
      3.6(101)Add rating

      Exploring the cultural impact of the "Fifty Shades" trilogy, sociologist Eva Illouz analyzes its appeal within the context of contemporary relationships. She argues that the series transcends labels like "mommy porn," instead presenting a modern gothic romance where sexuality serves as both a source of conflict and a means of reconciliation. Illouz highlights how BDSM functions as a cultural fantasy, offering insights into romantic fulfillment and addressing the complexities of love and sexuality in today's society.

      Hard-Core Romance
    • 2012

      Why Love Hurts

      • 304 pages
      • 11 hours of reading
      4.1(746)Add rating

      * A new book by the award-winnning sociologist Eva Illouz on modern love. * Sets out to explain why love is such a painful experience for many people - why we invest so much in the search for love and why it so often disappoints us.

      Why Love Hurts
    • 2008

      Saving the Modern Soul

      • 304 pages
      • 11 hours of reading
      4.2(106)Add rating

      Examines the profound impact of therapeutic discourse on our lives and on our contemporary notions of identity. This book examines a range of sources to show how self-help culture has transformed contemporary emotional life and how therapy complicates individuals' lives even as it claims to dissect their emotional experiences and heal trauma.

      Saving the Modern Soul
    • 2007

      Cold Intimacies

      • 152 pages
      • 6 hours of reading
      3.9(468)Add rating

      It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest.

      Cold Intimacies
    • 1997

      A study of American love in the twentieth century that unravels the mass of images that define our ideas of love and romance, revealing that the experience of 'true' love is deeply embedded in the experience of consumer capitalism. It studies how individual conceptions of love overlap with the world of cliches and images.

      Consuming the Romantic Utopia