How to Read Donald Duck
- 208 pages
- 8 hours of reading
Censored and condemned, this is a highly controversial Marxist critique of how our favourite cartoons are vehicles for capitalist ideology.
Armand Mattelart is a pivotal figure in communication theory and media studies. His early work focused on analyzing communication strategies within the context of ideological struggles in Latin America, critically examining the influence of North American cultural imperialism. Over time, Mattelart emerged as a leading theoretician in information sciences, with his writings delving deeply into the political economy of mass media and processes of globalization. His approach combines critical thinking with an emphasis on the historical and social context of media practices.






Censored and condemned, this is a highly controversial Marxist critique of how our favourite cartoons are vehicles for capitalist ideology.
The book explores the significant transformations in the advertising industry over the past two decades, highlighting the rise of international conglomerates and the expansion of agencies into areas such as public relations and media buying. It provides insights into how these developments have reshaped the landscape of advertising, reflecting on the implications for both the industry and its practitioners.
Exploring the diverse effects of the information society, this book examines how new information and communication technologies have transformed various aspects of social, political, and economic life. It emphasizes the transdisciplinary nature of these impacts, highlighting the challenges and changes they bring to multiple fields.
In the age of satellites and the Internet, worldwide communication has become increasingly unified amid overblown claims about the redemptive possibilities of international networks. But this rhetoric is hardly new. As Armand Mattelart demonstrates in Networking the World, 1794-2000, globalization and its attendant hype have existed since road and rail were the fastest way to move information. Mattelart plates contemporary global communication networks into historical context and shows that the networking of the world began much earlier than many assume, in the late eighteenth century. He argues that the internationalization of communication was spawned by such Enlightenment ideals as universalism and liberalism, and exmines how the development of global communications has been inextricably linked to the industrial revolution, modern warfare, and the emergence of nationalism. Throughout, Mattelart eloquently argues that discourses of better living through globalization often mask projects of political, economic, and cultural domination.
This genealogy maps the many means by which humans interact - from cataloguing others, to asserting power over them, to working together with them to build new forms of community.