The Four Steps to the Epiphany
- 384 pages
- 14 hours of reading
The book that launched the Lean Startup revolution--Cover.
This author defied expectations, charting a course from repairing fighter planes in Thailand and engaging in intelligence work to becoming a pivotal figure in Silicon Valley's rise. After a distinguished career founding and leading eight high-technology companies, he transitioned to academia. There, he developed the influential "Customer Development" model, which became a cornerstone of his teaching on entrepreneurship at prestigious universities. His explorations into the unique conditions that fostered Silicon Valley's success have led to acclaimed talks. Beyond his entrepreneurial and literary pursuits, he has dedicated himself to environmental advocacy, notably serving on the California Coastal Commission and Audubon boards.



The book that launched the Lean Startup revolution--Cover.
"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- Back cover
Der Bestseller "Die 4 Schritte zum erfolgreichen Start-up" erklärt den Lean-Startup-Ansatz und bietet einen praktischen vierstufigen Kundenentwicklungsprozess. Das Buch zeigt, wie Start-ups sich von etablierten Unternehmen unterscheiden und bietet konkrete Beispiele, um Vertrieb, Marketing und Unternehmensorganisation erfolgreich zu gestalten. Ein Muss für Gründer.