Designed to align with the latest CIM syllabus, this coursebook aids students in grasping the complexities of marketing. It features discussions and practical applications of theories, enriched with relevant examples and case studies. This approach enables readers to immediately apply the knowledge and skills acquired from their qualifications, enhancing their understanding and practical expertise in the field of marketing.
Robin Lowe Book order






- 2008
- 2006
Enterprise
Entrepreneurship and Innovation: Skills and Resources for Entrepreneurship and Innovation
- 472 pages
- 17 hours of reading
Focusing on the interplay between enterprise, entrepreneurship, and innovation, this book explores how these elements drive economic growth and societal progress. It examines various entrepreneurial strategies and their impact on business development, while highlighting case studies that illustrate successful innovation practices. The text also addresses the challenges entrepreneurs face in a rapidly changing market and offers insights into fostering a culture of creativity and resilience within organizations. Ideal for students and professionals seeking to understand the dynamics of modern entrepreneurship.
- 2005
Strategic Marketing Decisions in Global Markets
- 343 pages
- 13 hours of reading
The focus of this text is on strategic marketing decision making in a global context.
- 2001
International Marketing Strategy
Analysis, Development and Implementation
- 488 pages
- 18 hours of reading
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
- 1999
International Marketing Strategy
- 480 pages
- 17 hours of reading
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
- 1995
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially