The Crux
- 336 pages
- 12 hours of reading
A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy.
Richard P. Rumelt Book order
Rumelt's research centers on corporate diversification strategy and the sources of sustainable advantage for individual business strategies. His current research interests focus on the dynamics of industry transitions, examining the patterns and forces that shape the evolution of complex industries. His work analyzes the fundamental principles of successful strategies, explaining how businesses can achieve and maintain a competitive edge in an ever-changing commercial landscape. He also explores the driving forces behind industrial transformations and the underlying patterns influencing the development of intricate industrial sectors.
- 2022
- 2011
Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
