Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
Richard Pettinger Books






Takes you step by step through various aspects of managing. Packed with advice on team-building, communication skills, identifying talented employees, and letting go of staff, this guide aims to take the stress out of what can be an intimidating and high-pressured job.
Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
Introduction to management
- 667 pages
- 24 hours of reading
This popular core textbook provides an authoritative introduction to business management. Covering all the functional areas of the field, the text provides a robust framework to help students understand the inter-relatedness of different aspects of management and how they fit together in an organisation. Strong emphasis is placed throughout on providing students with a thorough and practical grounding in the topic, with a focus on helping them developing effective management skills. Now in its fourth edition, Introduction to Management has been fully updated and expanded to cover new developments in the field. Written by a leading expert with extensive management experience, this is ideal reading for students studying introductory courses in management at undergraduate, postgraduate or MBA level. It does not require prior knowledge of business and management.
The Socio-Economic Foundations of Sustainable Business
Managing in the Fourth Industrial Revolution
- 156 pages
- 6 hours of reading
The book explores the intersection of contemporary organizations and the socio-economic foundations of sustainable business amidst the Fourth Industrial Revolution. It examines how technological advancements are reshaping business practices and societal structures, highlighting the social consequences of these changes. Key themes include the evolving patterns of economic activity and their implications for value, sustainability, security, and assurance, addressing the demands of various societal sectors.
Contemporary Strategic Management
- 608 pages
- 22 hours of reading
Author Biography RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.