In 1991, Richard Tong came home to a place he'd never been before. Hong Kong. With no money, no experience and absolutely no idea of what awaited, he embarked on a 10-year journey, exploring the alien corners of Asia and discovering the darkest regions of his soul. Acerbic, poignant, witty. Raw like sushi, brutal like Bukowski and dry like the mouth of the Yangtze. The Durian Effect puts the odd in odyssey. It takes you swiftly to the edge of the great cultural divide... and throws you into the abyss.
Jack So is a not-so-good Samaritan and single father. When a butyraceous bombshell drops into his lap, it sets off a brutal journey through the simmering, Neon Noir shadows of pre-handover Hong Kong. Navigating perilous curves in pursuit of an ancient artefact, he soon discovers the past is not quite finished with him, yet. History still has a handful of harsh lessons for Jack So to learn. And history, when it comes unbidden, can really be a bitch. Bitch On Heat is the critically acclaimed first novel in Richard Tong's Neon Noir trilogy. A hybrid of prose and graphics, augmented by more 170 pages of bold illustrations. Like Jack So, and the city that spawned him, this a unique cornucopia of cultures. A post-modern mash-up. A literary journey that will surprise at every turn."
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
