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Susan M. Weinschenk

    Dr. Susan Weinschenk leverages her extensive background in psychology and neuroscience to delve into human motivations and drive action. Her work focuses on understanding the core principles that compel people and how these insights can be practically applied. Through her writings and teachings, she aims to illuminate the science behind behavior, making complex concepts accessible. Her approach emphasizes the predictive power of understanding the human mind for influencing decision-making.

    100 Dinge, die jeder Designer über Menschen wissen muss
    100 Cosas más sobre la gente que cada diseñador necesita saber