Regina Schneider Books

Focusing on the psychological aspect of consumer behavior, this study investigates how feelings of envy influence an individual's willingness to pay for products. Conducted as part of a Master's thesis at the Université Paris 1 Panthéon-Sorbonne, it delves into the intersection of offline and online marketing strategies, providing insights into the role of emotions in economic decision-making. The research highlights the implications of envy on consumer choices and pricing strategies in marketing contexts.

The dissertation explores the relationship between attitudes, purchase intentions, and the buying behavior of organic food, based on a survey of German consumers. It reveals that women are more likely to purchase organic food than men, valuing satisfaction over sensory appeal. High levels of indifference toward organic food are noted, with price not acting as a significant barrier. The study employs factor and correlation analyses to demonstrate the interconnection between attitudes, intentions, and behavior, while discussing economic implications and future research directions.