Ernest Dichter Book order

Exploring the intersection of psychology and marketing, this work by Ernest Dichter delves into consumer behavior through a Freudian lens. It introduces groundbreaking concepts like the focus group and emphasizes the role of image and persuasion in advertising. The book is divided into two parts: the first examines the foundations of persuasion and human motivations, while the second addresses strategic challenges in a rapidly changing world, highlighting themes of identity and the complexities of choice. Dichter's insights laid the groundwork for modern advertising practices.

Some people say you're high-strung, full of tension, a bundle of nerves. Others say you're calm, cool, and collected. Which are you? If you're typical, you have probably never taken the time to add up your assets and deduct from them your liabilities. One of the major human needs is to know oneself better; yet very few tools have been provided to make this kind of self-examination possible on a practical, day-to-day basis. The purpose of the book is to give an introduction to total self-knowledge. This book has three *How well do you know yourself? *How well do you get along with others? * How do you like your work? Let the self-examination begin.