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Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST’s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion. - Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments. - Tourism Promotion and Marketing Processes: how more research on the “hybrid traveler” and the focus on cooperation can lead to better understanding and management. - Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty. - Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion). Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions!

Global imbalances and crises which occurred more frequently and at shorter intervals made international tourism demand more volatile. This book, edited by Peter Keller and Thomas Bieger, provides a unique analysis of the recent financial crisis on world tourism and particularly the development models which contribute to reduce poverty. The volume is based on the knowledge of a network of more than 300 researches and includes experiences from Europe, Africa and Asia. It focuses on the latest economic crises as a framework for analyses and as a real life case study.

Tourism more than other industries is subject to continuous change – not only due to new demand trends but also due to new developments in relevant environments like climate, local culture or consolidation of the travel industry. In addition, changes in tourism touch destination, intercompany and inner company structures. This book, edited by Peter Keller and Thomas Bieger, provides an unique analytical framework for the management of change in tourism. Case studies and empirical research results deepen the analyses in the three dimensions of: - drivers of change - change on destination level - change on company level By this, the book is a substantial basis for studying change in tourism by scholars and practitioners as well as a resource for seminars and courses in the field.

Real Estate is one of the driving factors of destination development. In some destinations value added from the construction and sales of second homes even surpasses value added created in the traditional tourism sectors. This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of Real Estate development in destinations: - the Role, Structure and Development of Destination Real Estate Markets - evolving Real Estate Business Models in Destinations - the Socio-Economic Impacts of Real Estate on Destinations - optimizing Destination Capacity through Real Estate Management Strategies - public-private Governance Approaches for Managing Holiday Property Market Development The book provides a unique database for the important topic of Real Estate and destination development in tourism: with contributions from 43 researchers from 10 countries and 18 case studies.

In tourism business productivity is decisive for competitiveness and growth. But there is a high uncertainty how to increase productivity without loss of quality and cost increases. This book, edited by Peter Keller and Thomas Bieger, provides an integrated analytical framework for understanding and improving productivity in tourism. Issues in the book are - the labour productivity problem and possibilities for rationalisation in labour-intensive businesses - trade-off between quality and productivity - information and communication technology and productivity - optimal firm size and cooperation for productivity - the role of government and tourism policy to improve productivity. This work contains highly qualified contributions from 32 leading researchers from 10 countries. They are empirically founded with a background of many practical cases. Readers will find fundamental insights, which drive to new solutions in business and new research in the field.

In the tourism industry, marketing is crucial for competitive advantage but faces significant challenges due to volatile demand influenced by seasonality, macro-economic factors, crises, and special events. Tourism marketing is also cooperative, requiring coordination among various service providers, transport companies, and tour operators. From a destination perspective, it plays a role in the integrated promotion of places and must consider international influences, as local challenges often stem from global developments. This volume provides a comprehensive understanding of future marketing challenges in tourism, offering detailed insights and solutions for effective crises management, cooperative branding, customer-centric price management, value addition through IT, enhanced marketing efficiency, and integrated place promotion. Produced by the International Association of Scientific Experts in Tourism (AIEST), it delivers rigorously validated insights for efficient marketing management in tourism. With contributions from 44 authors across 14 nations, readers will gain access to key international findings relevant to marketing in the tourism sector.