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Wolfgang Fritz

    February 19, 1947
    Für Kaiser und Republik
    Marketing
    Internet-Marketing und Electronic Commerce
    A replication study of the Chen-Starosta-model of intercultural sensitivity in Germany and the USA
    Measuring intercultural sensitivity in different cultural context
    Reden und Ansprachen
    • 2003

      Regarding to the success of a company acting on foreign markets, an intercultural competent staff has become progressively important. Therefore, management studies have paid an increased empirical attention on Intercultural Competence. The model of Intercultural Sensitivity by Chen and Starosta, which was developed in an USAmerican version is examined by empirical replication in this paper. An earlier attempt to reproduce this model in Germany has been essentially successful. However, the current replication attempt based on German and USAmerican data fails. Consequently, the intercultural validity of the Chen/StarostaModel has become more doubtful, which might be examined closer in future studies

      A replication study of the Chen-Starosta-model of intercultural sensitivity in Germany and the USA
    • 2000

      As a main dimension of intercultural communication competence, intercultural sensitivity has increasingly gained attention in research in different disciplines. In the United States, Chen and Starosta have developed an instrument, comprising 5 factors with 24 items, for measuring intercultural sensitivity. In this study, we tested Chen and Starosta's instrument in a German sample by using confirmatory factor analysis. Overall, the results showed that the instrument holds satisfactorily. Although the results also suggested that the operationalization of the concepts in Chen and Starosta's study can be further improved, the instrument as a whole is a valid one through which a culturefree scale for measuring intercultural sensitivity can be developed

      Measuring intercultural sensitivity in different cultural context