The Global and the Local
Understanding the Dialectics of Business Systems
- 320 pages
- 12 hours of reading
The book explores how internationalization and globalization are influenced by domestic cultural and institutional factors, challenging the notion that these processes lead to a homogenization of societies. It argues that individual nations' unique characteristics play a crucial role in shaping their approach to internationalization, highlighting the interplay between local contexts and global trends. Through this lens, the author examines the complexities of globalization, revealing how local institutions can both resist and adapt to global influences.
